Where Do You Start?
Most people planning to commission a video are suprised to learn that the actual camera shooting time represents less then 30% of a production and from the producers' point of view is only one step in the production process.
Often a company will hire a camera crew to shoot an event only to discover later that the material is unsuitable for editing into a production. The key point is, it is not just a matter of viewing moving images, it is the way each image is edited into a sequence that is important. It is the unfolding of the story that makes a video a powerful communications tool.
One long take of a seminar or speaker is as interesting as watching paint dry and I am sure we have all been subjected to this type of torture by a relation or friend. Another important point to keep in mind is the high cost. If you hire a camera crew to film an event, that is what they will do. You cannot expect them to think about recording shots that will edit into a story. That is not their job.
Production Proposal - the Starting Point
The proposal is the business plan for your
production and is vitally important for its success. A client
reading the proposal should be able to get a clear idea of the
whole production. If there is disagreement, it will be much easier
to make changes at this stage rather than after the program has
gone into production. The production proposal will also act as
an agreement, as once everyone agrees on the proposal it's difficult
for someone to say later "this isn't what I had in mind".
Notes from Script to Screen Seminar. ( Eric Kenning. CVMC@bigpond.com