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Shooting Video for the Web #VP-1
 
  1. Keep it simple. To shoot good Web video it is best to minimise the complexity of information within a shoot. Keep shot composition and lighting simple and keep both the subjects and the camera stationary. Examples of complex objects to be avoided include: trees, crowd scenes. Also avoid shots of fast moving sporting events, pans across cities and city streets with a lot of movement.
  2. Determine the delivery system. If the delivery of your video is on an internal corporate Intranet system with high-speed connections, then you can use more conventional production techniques. If however, your video is intended to run on the open WWW, with 56K maximum speed modems, then you'll need to limit the information contained in each shot as well.
  3. Limiting the running time. It is best make each clip a single concept. You will be surprised just how much you can get into 60 seconds.
  4. Make each shot counts. Regardless of your viewer's connection speed, plan to tell most of your story with static shots.. You want your audience focused on the video's content, not on its technical limitations.
  5. Plan your location. When planning your shoots look for locations that will be suitable for Web video. Make sure you have a background that works well for Web compression.
  6. Talking heads. Stationary talking heads with a single-colour background are easier to compress for Web video. However don't keep everything so simple and stationary that your video becomes boring
  7. Background colour. You will also need to be careful with the colour of your background or objects in a shot. Avoid bright reds and yellows¾ notice how some colours seem to shimmer on videotape. Try to avoid using them in your shots.
  8. Avoid patterns and striped clothing. Have your subjects wear neutral solid colours and avoid patterns and strips. Keep in mind that on the Web, the detrimental effects of strong colours and complex patterns will be more severe than on normal television.
  9. Keep shots steady. Use a tripod. A stable camera solves many of the problems associated with shooting Web video. Keep your camera mounted on a tripod for as many shots as possible. Avoid hand-held pan's which create shaky movement.
  10. Shot high quietly video. Don’t let the poor quality of Internet video influence the quality of your video production. Always shoot with the highest quality in mind.

ã Eric Kenning E-Tutorials
cvmc@dvmg.com.au